apple has today officially launched new Iphone 4.0 with Multitasking support and there is many other new features avilble in this latest version, witch make our life easy and fast with great expreience, apple has today also announced mobile advertising platform iad to give competition to Google, google owned AdMob platform, and this is sure now apple is in this race also so there is now agin competion started between two big brand.
there was news from last from few month that apple is going to released iad and now today finally day is come, With iAds Apple wants to help developers monetize their apps. Right now many apps are ad-supported, and Steve Jobs said Apple can do a better job. Apple figures right now it could push 1 billion ad impressions a day. Jobs said Apple wants to improve the ad platform with interactive and video content. This is interesting because it’s completely outside of Apple’s core markets and obviously squarely in Google’s. Surely a year or two ago Google would have been a partner on this.
Jobs said developers can add the advertising capability “in an afternoon” and Apple will sell and host ads for a 60/40 split. The demo (in HTML5) showed an interact Toy Story ad, which actually looks like an app itself complete with its own game, finding show times, and an option to buy a companion game on the app store.
Hmmm. Google is competing with Apple with the Android platform and now Apple is competing with Google. Apple has the sexiest devices, but I suppose that Google is in the driver’s seat as far as ads are concerned.
Let’s wait and see.
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Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing.-~”